Client:  Velonetic

Agency:  Bareska

Production:  Bareska

Producer:  Oli Roblin / Melissa Legarda

DoP:  Charlie Goodger

Grade:  Yoomin Lee @ Company3

 

As a director I’m always very excited to help develop the creative when given a script.
It’s rare when you get asked to submit concepts and get to direct them if the idea is chosen.
This is a dream scenario for me and happened with Velonetic.

Being the launch of a new brand, there is often a lot to say verbally when first introducing
and defining an identity, especially through video.

With no previous print or film identification as guidance, I wanted to create a seamless visual
metaphor, that’s both visually arresting and stand out for the market.
An innovative idea that mirrors Velonetic’s tech and solutions.